Aaron Ahuvia

Dr. Aaron Ahuvia was the National Sectretary of Brit Tzedek v'Shalom and currently is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His new book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as a “best business book” for 2022. Dr. Ahuvia conducted the first scientific studies of brand love some 30 years ago and continues to lead research on this topic. A Stanford University study ranked him in the top 2% of all scientists worldwide, and he has hundreds of press appearances, including being a guest on the Oprah Winfrey Show. Dr. Ahuvia works regularly with Google and has spoken about brand love at leading companies, including L'Oréal, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and many others.

Gershon Baskin speaks in Ann Arbor photograph by Gregory Fox

Interviews

Gershon Baskin shares ideas about Peace at the Jewish Community Center of Washtenaw County

Gershon Baskin and Hanna Siniora are pioneers, and together they have elevated and expanded the discourse of Peace despite tremendously difficult times.

By Aaron Ahuvia, 17 yearsMarch 8, 2008 ago

Interviews

Israeli and Palestinian to speak on peace prospects

Gershon Baskin and Hanna Siniora, the leaders of the first joint Israeli- Palestinian think tank, Israel/Palestine Center for Research and Information (IPCRI), will share a first-hand assessment of the state of the Israeli-Palestinian peace process in these uncertain times.

By Aaron Ahuvia, 17 yearsMarch 1, 2008 ago