Aaron Ahuvia

Aaron Ahuvia

Dr. Aaron Ahuvia was the National Sectretary of Brit Tzedek v'Shalom and currently is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His new book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as a “best business book” for 2022. Dr. Ahuvia conducted the first scientific studies of brand love some 30 years ago and continues to lead research on this topic. A Stanford University study ranked him in the top 2% of all scientists worldwide, and he has hundreds of press appearances, including being a guest on the Oprah Winfrey Show. Dr. Ahuvia works regularly with Google and has spoken about brand love at leading companies, including L'Oréal, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and many others.